A portfolio needs logic before it needs more SKUs.
Wine style, portfolio, range architecture and market readiness.
Every product in a range must have a defined role — in relation to the other products, the target audience and the commercial reality of the business.
CORE works with wine producers to define the wine style, build a coherent range architecture and prepare the product for market — from specifications to packaging and presentation.
The approach starts with the product as a technical reality and turns it into a coherent commercial proposition.
When this area becomes critical.
Situations where portfolio structure, wine styles or product specifications lack commercial clarity.
Range without a clear architecture
Products have been added without a portfolio logic, creating overlaps, gaps or contradictory messages.
Undefined or inconsistent wine style
There is no clear definition of the target style for each product, affecting consistency across seasons.
Packaging and specifications misaligned with positioning
Packaging and presentation decisions do not reflect the product's actual market positioning.
What we evaluate.
Portfolio structure and the correlation between wine style, positioning and commercial goals.
Existing portfolio
- Current range structure
- Role of each product
- Wine styles produced
- Specifications and parameters
- Packaging and presentation
Commercial requirements
- Target market segments
- Distribution channels
- Target price points
- Planned volumes
Where we intervene.
Action areas calibrated to the existing portfolio and market requirements.
Wine style definition
Establishing the sensory profile for each product, in correlation with the variety, technology and market.
Portfolio architecture
Logical structuring of the range — the role of each product, the segments covered and overall coherence.
Product specifications
Documenting the technical and commercial specifications for each product in the portfolio.
Packaging and presentation assessment
Assessment of the current packaging in relation to the product’s role in the range, target price point and market context, with recommendations for adjustment.
What the intervention delivers.
Portfolio architecture documents and technical/commercial product specification sheets.
Portfolio architecture document
Range structure with the role, audience and positioning of each product.
Product sheets
Documented technical and commercial specifications for each reference in the portfolio.
No decision stands alone.
Every choice in product directly or indirectly influences adjacent stages in the wine business system.
In real projects.
Concrete examples from the CORE Advisory portfolio where this competency was applied in practice.
New Winery Development
Development of a new winery project starting from an existing vineyard, covering viticultural assessment, target wine style definition, winery technological process-flow configuration, and preparation for the first winemaking season.
Ongoing Winemaking Advisory — Third Season
Winemaking advisory engagement in its third consecutive season, reflecting a sustained working relationship and continued involvement in the production process.
Do you need clear definition of wine style and portfolio architecture?
Tell us where you are now, what you want to build or what needs to be solved.
Start a conversation.