Brand must start with the product and the reality of the business.
Positioning, identity and message built around the product and the audience.
The brand should start with the product and the reality of the business. Visual identity, messaging and positioning are not creative exercises — they are tools that must work in the real commercial context of the winery.
CORE works with wine producers to define a clear positioning, build a coherent brand system and prepare the commercial materials needed.
The intervention starts with an analysis of the product, the audience and the market, and ends with an applicable brand system — not a graphic concept without substance.
When this area becomes critical.
Situations where positioning, visual identity or commercial messaging no longer reflect the product or audience.
Unclear or inconsistent positioning
The brand has no defined positioning or communicates contradictory messages depending on the context.
Visual identity misaligned with the product
The visual identity does not consistently support the product, its target price level and the intended audience.
No structured commercial message
There is no clear, consistent message that explains the product's value to the target buyer.
What we evaluate.
Current brand assets and positioning elements that influence market perception.
Current positioning
- Declared positioning vs. communicated positioning
- Message consistency
- Alignment with the product and target price level
- Target audience
Brand system
- Existing visual identity
- Commercial materials
- Digital presence
- Overall coherence
Where we intervene.
Action areas calibrated to product identity, target positioning and commercial context.
Positioning strategy
Defining a clear brand positioning in relation to the product, the audience and the competitive context.
Message platform
Building the core message and supporting narratives for different commercial contexts.
Visual identity assessment
Analysis of the current visual identity and adjustment or redesign recommendations aligned with the positioning.
Commercial materials
Preparation or assessment of required commercial materials — product sheets, presentations, labels.
What the intervention delivers.
Strategic positioning documents and structured commercial messaging platforms.
Positioning document
Brand positioning, target audience, core message and main commercial arguments.
Message platform
Structured messages for different contexts — commercial, digital, editorial.
No decision stands alone.
Every choice in brand directly or indirectly influences adjacent stages in the wine business system.
Looking to build a brand position grounded in the reality of your product?
Tell us where you are now, what you want to build or what needs to be solved.
Start a conversation.