ABOUT CORE ADVISORY

We see the wine business as a system.

Vineyard, winemaking, winery operations, product and brand do not operate in isolation. CORE Advisory connects these decisions into a coherent, actionable direction built for the reality of each project.

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Advisory has value only when it can be applied.

In the wine business, problems rarely emerge in isolation.

An issue identified in the finished wine often began in the vineyard.

A misaligned equipment choice disrupts workflow, timeline and processing costs.

A wine created without portfolio logic becomes difficult to position commercially.

CORE Advisory was built for projects where technical recommendations must align with cellar operations, the product portfolio and business realities.

We do not stop at diagnosis. We translate direction into actionable execution.

THE VITIVINICULTURAL SYSTEM

Sound decisions must work together.

Every stage creates the conditions for the next. CORE examines the entire system before isolating the problem.

Vineyard

Site condition, soil health, vine balance, canopy management and grape sanitary status.

Winemaking

Processing protocols, oenological decisions, fermentation control and target wine style.

Winery Operations

Process flows, cellar hygiene, equipment sizing and traceability discipline.

Product

Portfolio architecture, sensory stability, packaging assessment and market readiness.

Brand

Strategic positioning, commercial identity, messaging and trade coherence.

Market

Commercial objective, consumer connection and product validation.

Interconnected decisions

Market objectives influence the product.

The product influences the wine style.

Wine style influences winemaking decisions.

Winemaking influences cellar operational requirements.

And all of these begin with decisions made in the vineyard.

No single link functions optimally when designed in isolation.

OPERATING DISCIPLINE

C.O.R.E. is an operating discipline.

Four coordinates guiding how we evaluate and implement decisions — the brand mindset behind every recommendation.

Commercial

Technical decisions must consider product reality and market context.

Operations

A recommendation must work within the actual workflow of the vineyard and cellar.

Results

Decisions are measured by their practical effect on the project, not by analytical complexity.

Execution

Strategy delivers value only when translated into clear, monitored actions.

METHOD

From diagnosis to implementation.

Four clear stages. The process taking a project from initial reality assessment to controlled execution.

Diagnose

We understand the real situation before recommending solutions.

Prioritise

We separate critical bottlenecks from secondary items.

Build

We convert decisions into protocols, operational procedures and clear technical plans.

Execute

We stay engaged through implementation and adjust as real conditions demand.

TEAM

Complementary expertise, one direction.

CORE Advisory combines hands-on experience across vineyard management, winemaking, cellar technology, project implementation and wine sector commerce.

Mihai Dumitru-Paverman

Head Winemaker & General Manager

His experience connects winemaking, winery equipment and technology, project implementation, and the commercial reality of the wine sector.

Relevant expertise

WinemakingWinery equipment and technologyWine project implementationSalesCommercial strategyWine evaluation

Qualifications and affiliations

Horticultural Engineer
Master’s degree in Advanced Viticultural and Oenological Technologies, Marketing and Management
ISVV Bordeaux Programme
WSET Level 2
Sommelier
ADAR Member

Nicolae Petrișor

Head of Vineyard Management

Over 15 years of professional experience, complemented by a three-generation family tradition in viticulture and winemaking in the Panciu area.

Relevant expertise

Vineyard managementViticultureWinemakingComplianceWinery administration

Qualifications

Horticultural Engineer
ADAR Authorised Wine Taster

VALUES & PRINCIPLES

How we work.

Clarity

We understand the root problem before designing the solution.

Rigour

Decisions must be grounded in field data, observation and technical logic.

Pragmatism

Recommendations must be feasible under the real constraints of the project.

Accountability

Recommendations must account for operational consequences, resources and risk.

Results

We measure the value of our advisory by its tangible effect on the project.

CONTACT

Facing an important decision in your wine project?

Tell us where you stand today and what you need to solve.

Start a conversation.